AI systems that create new content such as text, images, audio, or code, often built on large foundation models.
Generative AI produces new content rather than only classifying or predicting. It is typically powered by large foundation models trained on vast datasets, which can then be adapted to many tasks.
Its rapid adoption raises governance questions about accuracy, intellectual property, data leakage, and misuse. The EU AI Act introduces specific transparency obligations for general-purpose and generative AI.